A warm, evidence-based guide for parents — including the real statistics, why teenagers don't tell, what to say, what to avoid, and exactly how to respond if your child discloses something concerning.
Most parents know online grooming exists. Far fewer feel confident talking to their child about it — and many worry that raising the subject will frighten their child, make them feel distrusted, or simply result in an awkward silence and a slammed door. This guide is for those parents.
The honest truth is that the conversation does not need to be perfect. It just needs to happen — and happen more than once. Research consistently shows that children who have open, ongoing conversations with a trusted parent are significantly more likely to disclose concerns early, when it is still possible to intervene.[1]
These figures, from the NSPCC's analysis of 45 police forces across England and Wales, represent only reported cases.[2] The actual prevalence is considerably higher — the vast majority of online grooming goes unreported because children feel ashamed, afraid, confused, or certain that no adult will believe them.
Understanding why children stay silent is essential to having the right kind of conversation. Common reasons include:
The best conversations about online safety are not lectures — they are two-way, calm, and built into ordinary life. Some approaches that work well:
If your child tells you something has happened, your response in the first few minutes will determine whether they continue talking — or shut down for years. Stay calm. Listen more than you speak. Thank them for telling you. Avoid visible panic or anger, even if you feel it.
Do not contact the person who has been grooming your child, delete any messages, or share screenshots with others. Preserve all evidence and contact the police or CEOP immediately. You can report directly at ceop.police.uk — CEOP is a specialist team within the NCA dedicated to online child sexual abuse.
Citations
[1] NSPCC (2023). Helping children stay safe online. London: NSPCC.
[2] NSPCC (2024). How safe are our children? Analysis of grooming crimes recorded by 45 police forces, England and Wales 2023/24.